Greenlight Insights has been confirmed as an analyst partner for MIPTV’s Immersive Content Leadership Summit. MIPTV is the global marketplace for TV and digital content. The summit will take place on April 3-6, 2017 in Cannes, France.

Technologies related to the consumption and creation of immersive media are one of the most disruptive and transformative opportunities facing entertainment companies today. Earlier research from Greenlight Insights shows that total revenues from consumer experiences will experience double-digit compounding growth rates through 2021. This same research suggests revenues from VR games will be surpassed by revenues from cinematic and other non-gaming consumer experiences by 2020.

The annual conference will bring together executives from around the world to help shape and define the rules for the VR content marketplace. As a result, having Greenlight Insights as an analyst partner with MIPTV will provide best-in-class research for the VR, entertainment and finance executives in attendance of MIPTV 2017. Most noteworthy, Greenlight Insights will share consumer adoption trends, market size projections for the next 5 years, and insights on what’s driving the value of the potential content marketplace.

Clifton Dawson, CEO of Greenlight Insights, believes the MIPTV’s Immersive Content Leadership Summit is timely. "Greenlight Insights is excited and honored to be an analyst partner of MIPTV. This event will provide an excellent opportunity for senior level executives to engage in clear and focused dialogue that will have real impact on the experiential transformation currently facing the digital entertainment marketplace," said Dawson.

“Data and great analysis must inform the development of any sustainable market,” said Brian Seth Hurst, President and Chief Storyteller at StoryTech® Immersive. Hurst is the host of MIPTV’s Immersive Content Leadership Summit. “MIPTV’s collaboration with Greenlight Insights will provide the Summit participants with great clarity despite the rapid advancements in technology, consumer adoption and market dynamics.”

Due to this partnership, attendees will be provide a custom research note titled, “Towards the Immersive Content Market.”

To learn more about Greenlight Insights’ research, visit greenlightinsights.com.

About Greenlight Insights

Greenlight Insights provides proprietary research and advice for global technology companies, Fortune 500 brands, and innovative startups to help them make better strategic decisions about the New Experience Economy™. Visit greenlightinsights.com for more information and follow @AskGreenlight on Twitter.

About MIPTV’s Immersive Content Leadership Summit

MIPTV 2017 will feature its biggest-ever program on immersive content with special emphasis on VR, through a top-flight keynote, a leadership summit, a full conference programme and dedicated exhibition area.

The inaugural Immersive Content Leadership Summit is an invitation-only gathering of industry pioneers. These innovators will shape the rules of VR’s transactional content marketplace, in addition to exploring how to turn the VR content economy into a sustainable ecosystem. The round table summit will include VR executives from media groups, content distributors, producers and manufacturers.

LADUMA VR is sponsored by MIPTV’s Immersive Content Leadership Summit. StoryTech® Immersive’s CEO, Brian Seth Hurst, will host the Leadership Summit.