Out-of-home entertainment’s biggest show, International Association of Amusement Parks and Attractions (IAAPA) 2018 Conference & Expo, is kicking off this week and will mark the roll-out of many new VR attractions. The Orlando conference, which begins November 13, will feature VR companies wooing operators with systems that they expect will make the coming year a big one for LBE VR.

The remainder of this analysis from Greenlight Insights is part of our Location-Based xR Intelligence Service, which contains on-demand access to data, analysis, and insights.

As detailed in Greenlight Insights' LBE VR report, released this week concurrently with IAAPA, we expect substantial growth in this sector in 2019. IAAPA is where one sees a preview of the attractions that venue operators and system developers are placing bets on. If you can't be there (or even if you are), check back here next week for our conference report.

Going to IAAPA 2018? Register for the inaugural Greenlight Insights IAAPA LBxR Luncheon.