New VR/AR market study to be released March 2018 to analyze China-specific market trends and key companies

BEIJING, February 16, 2018–Greenlight Insights, the global leader in market intelligence for the virtual and augmented reality industry, announces a new report detailing key information on economic figures, consumers attitudes, product trends and other insights on the Chinese VR/AR market. The report will be co-authored with Yivian VR, the leading Chinese media company dedicated to providing verified data and analysis about VR/AR industry developments in China.

“China’s importance to the global VR and AR community is paramount,” said Natalie Yue, research analyst at Greenlight Insights. “Significant government intervention and an explosive out-of-home segment has made the Chinese market complicated to understand.”

“Data and great analysis must inform the development of any sustainable market,” said Oval Liu, CEO at Yivian VR. “Yivian VR’s collaboration with Greenlight Insights will provide the global community of strategic planners, product and marketing executives, and investors with great clarity despite the advancements in technology, consumer adoption, and market dynamics.”

A Guide to Chinese Consumers & Competitors

The Chinese virtual reality landscape will experience significant changes in 2018, which makes identifying the future trends to capitalize on difficult. The 2018 China Country Report will help global technology, entertainment, and marketing professionals:

• Understand the current economic state in China, such as GDP, growth trends, population data and market news
• Examine the current and forecasted VR/AR industry trends in China
• Analyze demographics, usage, and spending habits of technology consumers in China
• Access detailed profiles on the top VR/AR companies operating in China
• Contextualize VR/AR news relevant to China

To inquire about VR/AR industry trend-tracking insights from Greenlight Insights, contact one of the individuals listed below. To connect with Greenlight Insights and receive additional updates, please follow us on Twitter, LinkedIn or Facebook.

Contacts:

Purchasing Details: Reynaldo Santana, (415) 854-3282, or sales@greenlightinsights.com

About Greenlight Insights

Greenlight Insights is the world’s leader in virtual and augmented market intelligence and provides information solutions to global technology, entertainment, and marketing professionals to help them make strategic decisions about the future of immersive technology. Visit www.greenlightinsights.com for more information and follow @AskGreenlight on Twitter.

About Yivian VR

Yivian is a VR/AR news and an educational platform dedicated to providing verified data and analysis about industry developments in China. Visit www.yivian.com for more information.